WELCOME TO LESSON # 7

In this lesson instead of talking more about what niche marketing is, we are going to talk a little bit about what niche marketing is not, so that you can get a better understanding of how it can benefit your business.

Let’s jump right in!

The first thing you must understand is that, niche marketing is not about trying to sell your product or service to the world at large. We touched on this briefly in the first lesson, but it is important as a small business owner to understand that it isn’t practical or possible to try and launch a wide spread campaign unless you have a multi-million dollar advertising budget to work with. You can, however, sell to a smaller, more targeted audience by using niche marketing.

The next thing that you must understand is that niche marketing is not about trying to compete. Competition is taken out of the equation when you do niche marketing. You aren’t out there in the world lined up beside or behind a million other people who are selling the same thing you are selling. You are selling to a specific audience that you have
targeted for yourself and hopefully have built and your opt-in email list for.

Niche marketing is not about selling to different people every day of the week either. Once you have your list built, you can sell to the same people time and time again. By taking as much time as you need and putting forth enough effort to get to know the people who make up your list of buyers you can continue to sell to them.

The last thing that you need to understand is that niche marketing is not about focusing on the big picture.

As a matter of fact it is about focusing on the small picture and in most cases the smaller the better. Narrowing your niche down to a very specific part of a larger market assures you of gaining a fair market share of that small part.

After all the world is a big place and there are billions of people in it. For your business to be successful you only need to focus on a small portion of the population. By doing that you will end up with a list of potential buyers for your business, products and/or services.

Again, I appreciate your joining me for this lesson.

Look for another lesson soon,

Have a great day,
Alex Etoa